THE SHORT STORY
I'm a creative director and strategic thinker with significant experience in brand, promotional, and sports marketing. My strengths? Creating concepts and ideas. Writing. Connecting dots. Identifying a truth. Presenting ideas. Telling stories for brands and teams. You’ll find a few of them below.
EXPERIENCE
2019 - Current
VICE PRESIDENT, CREATIVE
TEXAS RANGERS BASEBALL CLUB | ARLINGTON
Lead an in-house team of designers and content creators in our marketing group to tell stories and create work that generates excitement (and revenue) and strengthens the Texas Rangers brand.
2007 - 2019
GROUP CONCEPT DIRECTOR
THE MARKETING ARM | DALLAS
Created integrated and award-winning promotional campaigns, experiences, and content to drive fan engagement and brand affinity around sports sponsorships for clients like AT&T/DIRECTV (Dallas Cowboys, AT&T Stadium, NCAA Football, Team USA, New York Yankees, NFL), Goodyear (Cleveland Cavs, NCAA Football, NASCAR), and American Airlines (Cowboys, Dallas Mavericks and Dallas Stars).
Also, directed and developed promotional and branding work for clients like CFB150, AT&T, American Airlines, Hilton, Nintendo, and Turtle Bay Resort. Mentored creatives on our team. Initiated and led agency educational initiatives on Trends, Curiosity, and The Art of Questioning
2006 - 2007
VP/GROUP CREATIVE DIRECTOR
HAWKEYE | DALLAS
Concepted and created digital and direct marketing campaigns for clients such as American Airlines and Capital One.
1999 - 2006
CREATIVE DIRECTOR
TRIBAL DDB | DALLAS
Led creative teams to create digital campaigns, content and brand identity for clients such as American Airlines, AstraZeneca, ExxonMobil, FritoLay, Hershey’s, Hilton, JCPenney, Midway, PepsiCo, Pizza Hut, Sabre, Samsung, and Starbucks. Led Grand Prize-winning spec work for NYTimes Ad Innovation Award.
1998 - 1999
SENIOR COPYWRITER
TEMERLIN MCCLAIN | IRVING, TX
Created direct marketing campaigns, content, and ads for clients such as JCPenney, American Airlines, and Paris Las Vegas. Lead digital writer for aa.com.
1995 - 1998
COPYWRITER
KILLION MCCABE & ASSOCIATES | DALLAS
Created direct marketing campaigns for not-for-profit clients like World Vision, Arthritis Foundation, and Dallas Symphony Orchestra.